New Delhi: North Eastern Handicrafts and Handlooms Development Corporation on Friday launched “Padma Doree,” a cross-regional textile initiative combining Northeast India’s Eri silk traditions with the renowned Chanderi weaving heritage of Madhya Pradesh.
The initiative aims to create a sustainable, artisan-centric textile ecosystem by blending ethical Eri, or Ahimsa, silk with the intricate craftsmanship and motifs of Chanderi textiles.
The project was formally unveiled by Sanjay Jaju during an event that featured a fashion showcase highlighting the fusion of the two textile traditions. Speaking at the launch, Jaju said the initiative reflected Prime Minister Narendra Modi’s vision of “Ek Bharat Shreshtha Bharat” and had been realized under the leadership of Union Minister Jyotiraditya Scindia.
He described “Padma Doree” as a blend of heritage and innovation, bringing together two distinct textile cultures from Madhya Pradesh and Northeast India. The event included exhibition walkthroughs, live artisan demonstrations and interactive sessions designed to showcase the journey from fiber to fabric. Organizers said the initiative seeks to position indigenous textile traditions within the growing global market for sustainable luxury products.
Artisans from Northeast India and Madhya Pradesh participated in the exhibition, while regional culinary experiences were also integrated into the three-day event. Mara Kocho said the initiative creates an integrated platform connecting the fiber traditions of the Northeast with Chanderi’s handloom heritage. The launch was attended by filmmaker Muzaffar Ali, senior government officials, designers and artisans associated with the project.
