MUMBAI: Dabur India Limited has filed a case in the Commercial Division of the Calcutta High Court against independent health educator Avanish Agarwal, seeking to restrain him from posting videos about the company’s REAL Fruit Power beverage brand.
The lawsuit targets videos published by Agarwal on Instagram and YouTube in which he analyzed nutritional information printed on the product packaging. One of the videos cited in court was titled, “That Litchi Juice Has More Sugar Than Coke.”
In an order dated May 19, Justice Sugato Majumdar declined to grant an immediate injunction against the creator, observing that “counter balancing consumer interests cannot be ignored, at this stage, before passing the injunction.”
The court also noted that the content referenced information already printed on the petitioner’s product label. The matter will now move before the regular bench after reopening of the court.
Agarwal, founder of Nutriiya Health Intelligence, said the issue extends beyond an individual legal dispute and concerns consumer awareness and transparency in food labeling.
“I said what the bottle said. I showed what the label showed. If that is the basis of a legal case, then this is no longer just about me. It is about whether consumers in this country have the right to be informed,” Agarwal said in a statement.
The case has sparked discussion among consumer-rights advocates, health communicators and digital creators over the growing tension between corporate brand protection and public-interest nutritional awareness.
India continues to face a rising burden of diabetes, obesity and other metabolic disorders, making nutritional literacy and packaged-food transparency increasingly important public-health concerns.
Agarwal, who has a combined social-media following of more than 87,000 across Instagram and YouTube, is known for creating label-based nutrition explainers and metabolic health content aimed at urban Indian consumers.
