NEW DELHI: Brother International India on Wednesday launched six new high-efficiency Ink Tank printers, aiming to strengthen its footprint in a market driven by remote learning, office digitization and small business growth.
The series, unveiled at a press conference in Delhi, focuses on affordability, ease of use and connectivity. It comes with features such as compact design, auto duplex printing, wireless connectivity, spill-free refills and competitive costs per page.
The campaign theme, “Let the Experience Be Colourful,” emphasizes three segments: home users seeking intuitive technology, office professionals needing efficient workflows and small businesses demanding reliable and low-cost printing.
“India is one of the most important markets for the Brother Group, and this new range is designed to meet the modern printing needs across every segment,” said Alok Nigam, managing director of Brother International India.
Salem Nishi, director of Brother International India, said the launch is part of a larger push to “enable productivity and sustainability in everyday workflows.”
The printers will be available through authorized channel partners, showrooms and major e-commerce platforms.
Brother aims to boost its ink-tank market share from 8% to 25% by 2026 by expanding into Tier 2 and Tier 3 cities, strengthening its dealer network and digital presence, and targeting the SMB segment.
